I've been watching a lot of stuff go on lately and apparently the latest fad is for people to become outraged at something, and to make sure to do so in front of others (the more virtual others watching, all the better!)
It's now become some kind of badge of honor to proclaim your distain, your outrage as often and loudly as possible, and it's developed into some soft of a social contest to claim the moral high ground, and all this is only exacerbated by the narrow echo-chambers of FaceTube. Be the first among your 'friends' to claim you own personal outrage. Others will 'like' you for it!
I see this a "Peter and the Wolf" situation; once everything is outrage-worthy, then nothing really is.